Murfie, Funding and TechStars

This post belongs to Murfie Musings–a series where folks at Murfie and our guests take the time to share what Murfie is up to as well as explore issues that matter to media ecology.

It raised a few eyebrows in the tech-startup business press when we announced raising money in conjunction with joining the TechStars Boston 2012 class. If we’ve already raised capital, the thinking goes, then what’s the point?

It’s true that a crucial objective of many companies at TechStars is raising their first real round of seed capital. Turns out there are also plenty of funded companies that participate in TechStars, too. Murfie can now be added to this growing list.

I’m a competitive guy. Most entrepreneurs are. The competition to make it into TechStars is intense for a startup at any stage of growth, and it’s an awesome group that gets selected to participate. I think that what our team has built is incredible, and it’s great to see recognition of that via our invitation into the TechStars community. We’re midway through the second week of the program, and I feel privileged to be surrounded by such an amazing bunch of entrepreneurs.

So why TechStars for Murfie? Because seed funding is only one small step along a long path toward success. We need help developing our marketing strategy. We need help simplifying our message. We need help nailing our metrics. We need help establishing strong connections to additional capital for our next big raise. Murfie has a long way to go, and we want to be able to crush it every step of the way. That’s why TechStars is absolutely the perfect place for Murfie right now.

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