IsthmusGreen_sloth

Gotta Be Green

Here’s a green fact. In less than a year, we’ve recycled almost 15,000 pounds of plastic (more specifically – polystyrene, for all you resin ID code geeks out there!). That averages to about 1,200 pounds per month. The best part? Any material that’s recovered properly can help make other products!

Another fact. There are 15 billion music CDs out there collecting dust in U.S. homes; that amounts to more than 1 million tons of jewel cases. Here at Murfie we want it all!

Now, perhaps you haven’t heard… Earth Day is just around the corner. To celebrate, we’re making an appearance at Isthmus Green Day on Saturday, April 21st in Madison, WI. We’ll have totes, smiles, and other goodies. If you can’t be there in person, no worries (you’ll be with us in spirit).

To really get our green on, here’s a few easy, painless ways we can all help out:

1) Recycle, including old electronics
2) Buy in bulk to reduce the amount of packaging waste
3) Unplug electronics when you’re not using them to kill standby/phantom power
4) Use reusable drinking containers, instead of disposable coffee cups and plastic water bottles
5) Turn off the lights when you leave a room to reduce energy use
6) Don’t take 10 minute showers – consider cutting your shower short by a few minutes to conserve water
7) Lower your home thermostats, including water heater, to conserve energy
8) Buy energy efficient compact fluorescent light bulbs to save energy
9) Use a reusable rag or towel, instead of napkins and paper towels
10) Use reusable lunch bags and shopping bags to cut down on paper and plastic

Less is more

The decluttering vs. wastefulness dilemma

As an aspiring tastemaker, I’d like to name-check a fantastic blog and advance its level of public awareness.  But let’s just be honest…considering it presently places among the top 25 blogs in the world, you may have already jumped on the bandwagon.  If by chance you’re still out of the loop, I take great pleasure in being the one to introduce you to Zen Habits.

Straight from the author’s mouth (Leo Babauta), Zen Habits is about “finding simplicity in the daily chaos of our lives” and “clearing the clutter so we can focus on what’s important.”  Leo also authors another blog advocating minimalism called mnmlist, which focuses on how stuff has come to overwhelm us and why less is the answer to today’s culture of consumption.  Murfie too (humbly) trumpets a ”less is more” motto, agreeing that we all need to reduce the total material that’s required to serve a function.

Yes indeed, Zen Habits and mnmlist both cover stuff complementary to the business model and vision of Murfie.  One post, in particular, caught my eye.  It basically talks about the path to decluttering and how it can be halted by a certain mental roadblock: “You don’t want to be wasteful. Your gut tells you that getting rid of perfectly good things…is wasteful as hell.”  Fortunately for all you music compact disc owners, you will never have to face the decluttering vs. wastefulness dilemma.  Murfie will gladly come to your rescue…we store your music collection in our warehouse, you retain ownership of every album, we recycle the plastic packaging if you give us the OK, and you have the built-in option of trading your CDs for new ones on our online music marketplace.

I shall leave you now with a quote (borrowed from Leo’s mnmlist quotes) that I think wraps this all up nicely:
Everything should be made as simple as possible, but not simpler.” - Albert Einstein