Shout-out from Badger Herald, shout-out to FLAC!

Appeasing audiophiles and non-audiophiles alike

The Badger Herald just published a great article on Murfie describing our green, cheap, and legit way to exchange CDs for more music.  In general, they interpret the Murfie business model and vision quite well.  I especially dug how they communicated that “while single-track downloads aren’t available, Murfie users can get entire albums for about the price of a single song on iTunes without the potential for torrent-fueled free music guilt.”  Admit it, a very small part of you feels (or would feel) sheepish downloading music illegally.  Or maybe not…

The point is, music sold on murfie.com is a great value.  And it’s legit.  And it’s green.  And The Badger Herald did an awesome job making this all plain.  There is one thing I wanted to respond to, though, and that’s the article’s mention that “hardcore, snobbish audiophiles might scoff at owning music in exclusively digital formats.”  Believe it or not, Murfie has the goods to satisfy these picky audiophile-types.  On murfie.com, music is available for download in MP3…and FLAC – a lossless file format.  Audio compressed in FLAC exactly preserves the fidelity of the original CD, providing comfort to aforementioned audiophiles that they are listening to music at a level of quality close to the original performance’s.  Maybe it is possible to have it all?

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