Our friends at @Bliss_audio retweeted this post from @audiophilestyle: Cloud Storage & High Resolution Streaming – Possible? Practical? Pricey? It’s a very thorough write-up on streaming your personal music from a cloud storage service, and you totally should go read it right now if you’re serious about high-quality audio (as you can imagine, we’ve done a lot of that math ourselves :)
We reached the same conclusions as well, that streaming lossless music from the cloud is not only possible, but it is also practical and awesome!
When Murfie first offered a streaming music service we insisted on using 320k MP3 as our lowest-quality format. Most of the experts thought this was unnecessary at the time and most other streaming services used much lower quality. We disagreed, did our homework and found that we could reliably stream 320k to all the devices we support. We felt that our members, who were used to downloading high-quality formats (including lossless FLAC) from high-quality sources wouldn’t be satisfied with the low-quality bitrates offered elsewhere. So we made the investment and the technology to deliver a higher-quality stream regardless of what everyone else was doing.
Not long after our original streaming service went live we were already looking for a way to provide something better. After more R&D we successfully demonstrated lossless streaming of FLAC over the Internet in our labs, and began to figure out how we could offer this as a premium service to our members who demand the highest quality available from their CD’s with the convenience of streaming from the Internet. One of the biggest challenges to this project was finding playback devices that could handle streams of this quality but over time these became available, and we released our first lossless streaming service on the Voco music device.
Since that time we’ve been adding more devices to the list of players that can handle our lossless streaming service (we call it “HiFi“), and of course clever hackers can always use our public API to access the service using their own home-grown solutions.
It was very exciting to run across @audiophilestyle’s post this morning and know that there are other music fans out there who care this much about the convenience of streaming without compromising the quality of their recordings. Paired with the large amount of lossless recordings available in the Murfie Marketplace, we think our lossless streaming service is pretty awesome, but that doesn’t mean we’re not already working on making it awesome-er :)