Ownership Matters: Buyer Beware!

Did you read the Terms and Conditions?

It’s no secret that Terms and Conditions are subject to change. When you buy licensed content online—whether it’s music, movies, or some other media—your access to that content is always at risk.

Take this for example: Online gamers were able to buy full songs within a virtual social networking game created by IMVU, Inc. Later on, all the songs were truncated to 20-second clips, resulting in a lawsuit filed by Peter MacKinnon, Jr., a gamer who was upset that all the songs he paid money for were shortened. This instance shows how the uncertain future of licensed content can make your initial investment wasted if the terms change, or don’t protect you.

IMVU argued that since MacKinnon accepted the terms, he has no property rights to claim.

And that’s just it—MacKinnon accepted the terms, so it’s perfectly legal for the gaming company to do whatever they want with the songs he bought if that’s what the terms say. That doesn’t change the fact that, well… he got screwed, and everyone can see that!

We all read and understand the fine print all the time, right?

As a music fan, it’s a problem when your rights are dictated by often complex and flexible terms and not good old-fashioned property rights. The terms of buying licensed content are making this a “buyer beware” world—which seems worse than a world where what you buy is legally yours in a way you understand, forever and unchanged, across vendors and services.

If you want to buy music and have it always be yours, it’s great to go with ownable formats like CDs and vinyl. A lot of people dig digital music, and so do we—which is we built our service to provide you digital download and streaming access to a physical collection you own. The CDs you buy on Murfie and send to Murfie will always remain yours—so no fear here if our terms change. Ownership has got you covered.

Published by

Kayla Liederbach

I host a reggae radio show Wednesday nights at 7pm CT on 91.7fm WSUM-Madison called U DUB.

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