New Direction for Murfie

Many changes are underway in 2016 at Murfie. As the world’s first streaming music service for CD and vinyl owners, our focus has long been on building the cloud infrastructure and processing capability required for moving CD and vinyl collections online. With this foundation in place, we’re shifting our focus in 2016 to our marketplace of albums, with the goal of murfie.com having the largest selection of lossless music on the web.

In conjunction with this new focus, Murfie has raised additional capital, led by WISC Partners, LP, and is in the process of relocating its offices from the Capitol Square in Madison to a larger facility better able to support our growth trajectory.

Murfie’s Board has named Chris Wheeler as CEO, replacing co-founder Matt Younkle who, along with Preston Austin, had led the company since its inception in 2010. Wheeler, a UW-Madison engineering alumnus, Harvard Business School graduate, and founder of Heritage Ventures, brings significant growth management and capital sourcing experience to Murfie. We’re excited to have his expertise as we scale our offering for music enthusiasts and expand our work with independent artists.

Austin and Younkle will continue as strategic advisors to Murfie. In addition, Younkle will continue to serve on the Murfie Board of Directors, along with Wheeler and WISC Partners principal Mike Splinter. Austin, with Kelly Hiser, will continue as co-founder of Rabble LLC, Murfie’s library-focused spinoff.

Published by

John Kruse

John Praw Kruse is a Wisconsin-based artist and musician. His ambient works have been used as the primary soundtrack for the independent film Geister (Germany, 2011), as well as a number of short films. He is the founder of Mine All Mine Records and the Lost City Music Festival.

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