Our take at Murfie is that, moving forward, there will always be a large group of people that want to own their music, not just rent it. I mean music as part of your culture. I think you should be able to own your culture, not just rent your culture.
Also, IMHO, this second tweet from @Techland should be framed. What do you think? I think a classic wood frame would look nice.
I know I say this a lot, but this time I really mean it. I’m as pleased as punch to report that little old Murfie snagged a feature on TIME. TIME, people. That’s a big deal for us. So thanks a bunch to Matt Peckham from TIME Techland for making it happen.
When I say “that one thing” – what pops into your head? Is it this or is it that? Whichever it happens to be, I now know a lot more about you than I did before ;)
The sole reason I bring this up is, I asked a few of my fellow Murfie teamsters to name “that one thing” that makes Murfie so unique and singular for them. It could be one word, one sentence, one sentiment, one catchline, one whatever. And BOOM. Here are the answers.
“‘OMG! I haven’t heard this album since I was in college in the 80s! Here it is for a dollar!’ I experienced this sentiment TWICE today…I picked up two $1 albums I hadn’t listened to (or remembered!) since 1986 or 1987.” — Shawn B., Customer Development
“Truly own the music you love.” — Matt Y., CEO
“Space. My entire collection of 600+ CDs now takes up ZERO space in my home, but I still have the benefit of listening to them all whenever I want. (Bonus points: moving apartments will be SUPER easy!)” — John K., Operations
“Trading! I love that music I’ve grown tired of can go to a good home, and I can explore new music as a result. AND it’s all legal! It’s a huge part of the Murfie experience for me.” — Glynnis R., Design & Development
“I’d say ‘value.’ I want to sell my discs, but to me many of them have far more value than what the local used CD store will offer in buyback. I like the idea that someone on Murfie will give my music a good home, where it will be appreciated, and I still make some cash in the process.” — Tiffany G., Design & Development
“My one thing is access. I had tons of albums I never got around to ripping, so they were just sitting on a shelf. Now, all my music is right there via my browser, and with iOS, in my car, my iPad, and also streamed through my new Sonos.” — Shawn L., Marketing
Your turn. What’s “the one thing” that makes Murfie a tailor-made solution for you?
This particular how-to is pretty squawking easy. Share your Murfie shop URL on twitter & we’ll retweet you. If you’re not on twitter, well, that’s a [sad face], BUT you can always create an account. It’s free.
In fact, one of the golden rules of making more CD sales on Murfie is plugging your shop on social media. That’s really our biggest piece of advice. Giving a shout-out to your Murfie collection on twitter or facebook—thereby shoving it in front of more eyeballs—can only help you increase sales and attract new customers.
Plus, your old pal Murfie will be there to help. You tweet your shop; Murfie tweets it too. That’s an ironclad guarantee.
Let’s get one thing straight. I’m not trying to imply that one is objectively better than the other. I’m humbly venturing to gather intel (mind you, informal intel) on music delivery preferences and whether downloading OR streaming is more “popular” as a playback choice on Murfie.
Now, your exact preference is probably a result of many factors (specific to your lifestyle). Here at Murfie, we’d sure lurve if you shared some of those reasons in the comments section. But first, do the easy part — take the poll, please!
We’ve got our engines roaring, our flaps and slats are deployed and we’re entering the climb phase. We expect a few bumps here and there during ascent (we’re a startup, afterall), but we’re happy to be finally off the ground.
We revamped the site offer and design more than once. (Move fast and fix things is our modus operandi.) We tripled our disc inventory from 100k to 300k. We managed to keep our customer satisfaction rating at a cheerful more or less 95%.
Forward-looking plans include making the browsing experience for our customers screaming fast, stocking a much larger inventory of new albums, launching mobile apps and additional device partnerships and hitting the 1M mark in our disc bank.
I could keep going, but there’s only so much good news a person can take. ;)