The Labor Day holiday this year almost turned into Litigation Day as rumors of Die Hard star Bruce Willis’s unhappiness with the licensing terms of his extensive iTunes library hit the intertubes. A British tabloid apparently started the story, which ultimately turned out to be unfounded. But the substantial dust that the story kicked-up has been exceedingly interesting to watch.
Fundamentally, music services like iTunes and Amazon Cloud Player and Spotify are about renting access to certain music. You pay a fee and you get access. When you stop paying or, in this particular case, when you cease breathing, that access goes poof. This is a reasonable way to consume music so long as you understand that it’s just a rental – not ownership – and that rental extends only to you.
Murfie is different.
We operate on the equivalent of the music gold standard. Each album at Murfie – whether you’re listening to it, buying or selling it, trading it, or giving it to a friend – is backed by an actual, physical CD that is stored in our warehouse. Our customers own their CDs and Murfie takes care of their collections. I guess maybe it’s more of a “silver standard” ;-) .
Instead of having their 100, 1000, or more CDs gathering dust on a shelf, Murfie adds value to our members’ CD collections by digitizing the discs for anytime/anywhere access; by offering a marketplace where they can buy, sell, and trade their discs; and by getting all that plastic the heck out of their homes. If you want your CDs back, or you want to give them to your kids (regardless of your breathing status), we ship them to you, or transfer ownership at Murfie, as you prefer. They are yours after all!