Pete’s Picks

Ok, raise your hand if you can tell me the most-watched annual sporting event in the world? Anyone?

It’s the Super Bowl, of course! But why do 80 to 90 million people from the United States tune into this annual sporting extravaganza?

Thats right, to see the new TV commercials!

So what has any of this got to do with music!?“, I hear you cry. Well, it is highly likely that we all have a track or two in our collections that have at some point been used in a TV commercial. Before the 1980s, the music found in television commercials was usually a jingle or a piece of incidental music. In 1971, a jingle titled “I’d Like to Buy the World a Coke” was written for a Coca-Cola advertisement and was later re-recorded as a pop single by The New Seekers and The Hillside Singers. Dropping all references to Coca-Cola, the new version was given the title “I’d Like to Teach the World to Sing“, and it became a hit record in the US and the UK.

With the recent shift in direction taken by music channels like MTV and VH1, who preferred to jump on the reality TV show bandwagon as opposed to providing a platform to showcase new music, the once-forbidden topic of a band or artist “selling out” and licensing one of their tracks to be used in a TV commercial are long gone. In fact, it’s probably the best source of income and promotion that a band could wish for these days.  I hope this insight to a few of my favourite tracks used in TV commercials will help prevent you from scrambling across the living room and hurdling over the cat in an attempt to open Shazam on your mobile phone and get as close as you can to the TV to find out where that 30 seconds of music originates.

Jamie Lidell – Multiply

56019-largeJamie Lidell started out as one half of the techno-funk duo Super Collider before embarking on a solo career where he expresses his surprisingly rich and powerful voice over a blend of soul music with electronica, producing music which has been described as Motown meets the future. “A Little Bit More” from the album Multiply was used in a series of  TV commercials for Target.

Jake Bugg – Jake Bugg

MI0003453887Jake Bugg is an English singer-songwriter whose self titled debut album mixes Dylan-styled retro folk with contemporary rock riffs. Bugg’s track “Lightning Bolt” is currently being used to advertise Gatorade sports drinks across the US during the NBA championship games, and is likely to be viewed by an audience in the region of tens of millions across the US. It is understood that marketing executives chose Bugg’s track from thousands of “unknown” songs.

The Heavy – The House That Dirt Built

30255-largeThe Heavy are a UK Band from Bath, England, who play a mix of heavy-guitar, soul and rock backed with Kelvin Swaby’s vocals that have a certain Curtis Mayfield feel about them. Their song “How You Like Me Now?” features a sample from “Let a Woman Be a Woman” by Dyke & the Blazers and was featured in the Kia Sorento TV ad campaign where Muno (a character from the popular children’s TV show Yo Gabba Gabba)  and a bunch of unruly, hard playing soft toys take a Kia Sorento out for a spin resulting in an almost Hangover-style night on the town in Vegas. The ad was introduced during Super Bowl XLVI, and when the band was invited to play the song on The Late Show with David Letterman back in January 2010, it was the first time that Letterman had ever asked a musical artist to perform an encore on his show.  The band returned again to the show two years later to perform “What Makes A Good Man?”,  and they were encouraged to play their second encore.

Jet – Get Born

1458-large“Are You Gonna Be My Girl?” by Australian rock band Jet was one of many tracks used for Apple’s infamous iPod dancing-silhouette commercials, resulting in the band selling 3.5 million copies of their album Get Born, which is an incredible achievement for a band that was relatively unknown before the track appeared in the ad, proving why so many music publishers and labels are thrashing it out trying to get a slice of the revenue and attention that music in advertising delivers.

Mr. Oizo – Analogue Worms Attack

64366-largeFrench house musician Mr. Oizo introduced the world to “Flat Beat” with a little help from his head banging puppet buddy Flat Eric, whose appearance in a commercial for Levi’s Sta Prest brand led to the track maintaining the #1 position in the UK for three weeks in April 1999. The track is featured as a bonus track on his debut album Analog Worms Attack. The music video also features Flat Eric, as a high-flying record company executive calling industry taste makers and blasting the track down the phone while head banging away to the music in the most amusing fashion. “Flat Beat” is considered to be one of the earliest instances of Electro house music.

Pete’s Picks: An Introduction to John Martyn

Uncovering one of music’s sweet little mysteries…

For music lovers, one of the most exciting aspects is the discovery of a new artist or album and being able to share that excitement with others—something that Murfie members know plenty about! So when the opportunity to offer a recommendation for Murfie Staff Picks came along, for me it was not a difficult choice. The hardest part was choosing which album to recommend.

John Martyn was a British singer-songwriter and guitarist whose career spread across 40 years and 21 studio albums. He’s had contributions along the way from Eric Clapton, The Band’s Levon Helm, Pink Floyd guitarist David Gilmour, Steve Winwood, Lee “Scratch” Perry and Phil Collins. John has also inspired a wide range of artists from Beck, The Cure’s Robert Smith, David Gray, Devendra Banhart, Snow Patrol and many more—yet John remains pretty much unknown to many.

The music of John Martyn captured my soul from the very first listen. Island Records was John’s musical home for 22 years. He recorded 12 studio albums during that time, none of which were of any real commercial success, so it is a testament to Island Records’ founder Chris Blackwell who signed John (who was just twenty years old), making him the first white artist to join the otherwise Jamaican-based music label in 1967. Chris Blackwell stuck by John for over 20 years, purely because he liked John and the music he made.

John described himself as an incurable romantic, which is evident in his ability for writing and delivering perfect love songs, without sounding cheap or blatantly inauthentic. What is even more astounding is his guitar playing, considering he didn’t know one chord from the next, but knew the shapes and positions his fingers needed to make to produce the the sound he wanted.

Like so many treasured and talented artists, John’s life was not without controversy. He suffered with drug abuse and alcohol addiction. He was uncompromising, and could become quite violent at times. In 2003, John’s right leg was amputated below the right knee due to septicemia brought on by diabetes. This would not slow him down, however. He continued to tour, performing with his band from a wheelchair.

In 2008, John was awarded a lifetime achievement award at the BBC Radio 2 Folk Awards and was included in the Queen’s New Years Honors list, receiving an O.B.E. (Order Of The British Empire). Sadly on January 29th, 2009, John died in a hospital in Ireland due to double pneumonia. Eric Clapton payed tribute to John claiming he was, “so far ahead of everything, it’s almost inconceivable.”

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Sweet Little Mysteries: The Island Anthology (1995)

This two disc collection highlights John’s most innovative and treasured moments during his time with Island Records, with a selection of tracks taken from eight studio albums from 1971-1986. This collection is certainly a great start in the discovery of the music of John Martyn, but is by no means the end of the journey. The tracks from each album represented on Sweet Little Mysteries are just a few from this golden period of John’s career. Below I have included a little background information relating to the albums that are featured in this collection.

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Bless The Weather (1971), Tracks 1-3

Bless The Weather is at times a delicate and beautiful album. It was recorded in just three days, as John preferred the spontaneous approach, and many of the songs were even written the day of recording. This album earned John some of the strongest reviews of his career. The album blends gentle yet complex acoustic guitar styles with John’s increasingly jazzy vocals. In 1999 (28 years after it’s original release), Q magazine suggested that Bless The Weather was one of the most essential folk albums of all time.

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Solid Air (1973), Tracks 4-8

Solid Air is considered to be John’s landmark album, which showed him move towards a more experimental folk, jazz and blues direction. Here John delivers his lyrics with a more slurred expression, almost using his voice as an instrument. From the first few opening notes of Solid Air, you are immediately seduced and on a journey into a real after-hours classic. The British music magazine Q listed Solid Air as the 67th Greatest British Album Ever and was also included in their list of Best Chill-Out Albums Of All Time—not bad for an album recorded in 1973.  The title track was written for and about John’s close friend and Island label mate Nick Drake. Also included from the Solid Air Album is the tender “May You Never”, a track that earned John the most royalty checks he ever received—not from his own version, but the version Eric Clapton recorded for his 1977 album Slowhand.

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Inside Out (1973), Tracks 9-11

Following the critical appeal brought by Solid Air, Inside Out was described by John as everything he ever wanted to do in music. It was his insides coming out. He began to experiment more with electric guitar, leaving the acoustic to take more of a backseat role. Experimentation with effects pedals also began to enter into the mix, and the introduction of the Echoplex tape delay machine was being used to try to make his guitar emulate a sustained sax sound, influenced by Pharoah Saunders‘ Karma album.

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Sunday’s Child (1975), Tracks 12-18

Having unleashed his experimental side through Inside Out, John appears a little more settled and content with the release of Sunday’s Child—and the Echoplex still makes an appearance, shaping some very interesting soundscapes to accompany his ever present messages of love. The songs within Sunday’s Child are of a more conventional structure, as demonstrated on the beautifully simple “You Can Discover” and “One Day Without You”. While promoting Sunday’s Child, John played support for Pink Floyd on their Wish You Were Here tour in the UK. As he took the stage with just his acoustic guitar in hand, he was met by a wall of abuse from the crowd, who made it perfectly clear that they were not prepared to sit and listen to a bunch of folk songs. Undeterred, John proceeded to plug his guitar into the Echoplex and blasted the audience with a performance that resulted in a standing ovation.

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One World (1977), Tracks 1-6

After Sunday’s Child, John decided that he needed some time away from recording and his ever-skeptical view of the music business. He headed out to Jamaica, and while he was there, was introduced to the master of dub, Lee “Scratch” Perry. When John finally returned to the UK with the desire to re-enter the studio, he recorded One World, which saw John introduce some of the influences from his trip to Jamaica in tracks such as “Big Muff” (written with Lee Scratch Perry) and “Smiling Stranger”. The album was produced by Chris Blackwell, and is another example of John’s hunger for experimentation. The album also features Steve Winwood on Moog synthesizer. One of the many highlights from this album is the incredible and truly ambient track “Small Hours”, which was recorded around 3:00 in the morning, outside in the open air, next to a lake on a farm owned by Chris Blackwell. It features the sounds of nature’s very own session musicians, as the geese and the lapping water can be heard playing their part along with a passing mail train in the distance.

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Grace And Danger (1980), Tracks 7-12

Grace and Danger is a deep, painful and openly honest account of the breakdown of John’s relationship with his wife Beverley, a singer-songwriter in her own right, who he met and married in 1969. John was originally hired to be Beverley’s backing guitarist, which eventually lead to them releasing two albums (Stormbringer and The Road To Ruin) as John & Beverley Martyn for Island records. The songs on Grace and Danger are not in anyway spiteful or of a bitter naturein fact, they are quite the opposite. At times they are reflective, optimistic with false hope, a plea to be understood. Unlike a Hollywood movie, there is no happy ending here. The release of the album was delayed for over a year due to the fact that Chris Blackwell found the album too openly disturbing, given that he knew both parties so well. John eventually demanded that the album be released, telling Blackwell, “Please get it out! I don’t give a damn about how sad it makes you feel—it’s what I’m about: direct communication of emotion.” Rolling Stone described Grace and Danger as “a very strong outing, placing him in a class with such intelligent eclectics as Joan Armatrading and Joni Mitchell.”

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Sapphire (1984), Tracks 13-14

For a brief period after Grace and Danger, John Left Island Records and signed to Warner Brothers releasing two albums, Glorious Fool (1981), which was produced by Phil Collins and featured Eric Clapton on guitar, and Well Kept Secret (1982). Both releases saw John’s guitar playing taking more of a backseat role, with keyboards and  drum machines featured more prominently and s well as live shows with a full band. John rejoined Island in 1984 and headed for Compass Point Studios in the Bahamas to record Sapphire with the help of Robert Palmer, who somewhat rescued the sessions as John was constantly falling out with the assigned production team. Again very little of John’s guitar playing is distinguishable from the now favored synth layers, as even his own guitar was now being fed through electronics, unfortunately with no real groundbreaking results.

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Piece By Piece (1986), Tracks 15-16

Piece By Piece was my introduction to the music of John Martyn and was played to me in 1987 on vinyl by a good friend of mine. I was 18 at the time and the thing that struck me on that very first listen was the honesty pouring out of John’s lyrics and the vocal delivery that convinced me that this guy means every word. The production and songwriting on Piece by Piece in my mind is far superior to that of the previous two records (Well Kept Secret and Sapphire) it indicates John on a more settled path once again, although it would not remain settled for long. Piece By Piece was John’s last studio album for Island as Chris Blackwell sold the company to the major label PolyGram, and John was later dropped and was without a record deal for the first time in over 20 years.

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Johnny Boy Would Love This! (2011)

In 1995, I met  and became friends with John and was fortunate to be in a position to help him sign a record deal with a label that I worked for in the UK. I worked with John on four albums before he sadly passed away in 2009. Later that same year, I was approached by John’s good friend and Chicago-based record Producer, Jim Tullio, to help coordinate and compile a tribute album to John that he was putting together. The album would contain brand new recordings of John’s classic songs performed by artists who had been influenced by John’s music. We secured thirty artists including: Beck, Snow Patrol, David Gray, Robert Smith (The Cure), Phil Collins, Joe Bonamassa, The Emperors of Wyoming (featuring Butch Vig) plus Academy Award winners, The Swell Season. Released in August 2011, the album titled Johnny Boy Would Love This: A Tribute to John Martyn received critical acclaim, helping music lovers to discover the sweet little mystery of John Martyn.