Bringing more music on the go

Kayla and I have been working with Rich Warren, a radio DJ for Chicago’s WFMT and a writer about all things audio and HiFi listening for Illinois’ News-Gazette. Rich is personally testing out Murfie for his own CD collection.

He just wrote an article about Murfie for the News-Gazette! It’s in today’s print publication and online—check it out!

Lossless streaming on Sonos, worldwide!

Hip hip hooray!

The day has arrived—Murfie HiFi, our much-buzzed-about lossless streaming service, has officially launched on Sonos! In case you haven’t heard, Murfie is the only lossless streaming service for your entire music collection on Sonos. Now you can enjoy your music anywhere in your home, with perfect fidelity.

This also means Murfie is available globally on Sonos! Hello, world!!!

Not a HiFi member? Upgrade to lossless streaming! (HiFi members now have control over the streaming quality delivered to their Sonos system—standard 320kbps mp3, or FLAC—via a setting on their Profile page.)

Host your whole music collection with Murfie: Enjoy the perfect fidelity that only Murfie HiFi streaming on Sonos Wireless HiFi delivers—we individually clean, upload, securely store, and insure every CD and vinyl record you send to Murfie. We’re real pros! Learn more…

Murfie HiFi on Sonos: Watch the video

Set up Murfie on Sonos          Upgrade to Murfie HiFi          Send CDs to Murfie

[VIDEO] Start-ups in Wisconsin gain national funding

The start-up scene is thriving in Wisconsin! That’s why Murfie’s co-founders, Matt and Preston, along with other start-up founders in Madison, are increasingly reaching out to build new connections and partnerships on the East & West coasts.

“Smart growth” means thinking ahead on many levels, and access to capital at the right time and in the right amounts on good terms is important. While most of Murfie’s and other local tech start-ups’ investment still comes from close to home, we’re looking to a future of strong growth for our company, and for the ecosystem we’re a part of—which will involve larger Venture Capital (“VC”) investments from farther away.

That means we’re making sure we build strong relationships now. Trust me, an urgent need to raise 10 million dollars is a terrible way start a conversation. Better conversations with growth capital flow naturally when investors have warm introductions, see a company’s value, have time to see its plan and get comfortable with the team executing it. That comfort comes more easily when investors and their colleagues know a region has access to the people and resources fast growth requires. This all builds over time in a virtuous cycle.

We know Madison is a great place to build a tech start-up, and it has the depth needed to support our growth. Now, coastal capital is starting to know it too. We’re making sure the pool of investors who also understand that gets broader and deeper every day, so it’s there when the time is right to raise growth rounds.

Check out this video by Wisconsin Public Television, highlighting the connections Wisconsin start-ups are making to ensure a secure round of Venture Capital:

We Will Roku!

One of the most important things to us at Murfie is making it easy to listen to your music however you like to.  That’s why we created our streaming web player, iOS and Android mobile apps and built a public API to integrate with cool devices like Sonos and VOCO.

Another cool device we get a lot of request for is the Roku streaming player.  We’ve been experimenting with making Murfie available as a Roku Channel for awhile and while it’s not quite ready yet, we’re at a point where we’d like to get some feedback from regular Roku users about what we’ve done so far.

So, if you’re feeling adventurous, have a Murfie account and are Roku fan, we’d love to hear what you think about the channel so far!  Since this is an “experimental” channel you won’t find it in the Channel Guide yet, but here’s how you can add the Murfie Channel to your Roku devices:

  1. Go to, login to your account and click the “My Account” link in the top-right corner
  2. Click “Add a Private Channel
  3. In the private channel box, enter “murfiebeta” and click “Add Channel
  4. Confirm by clicking “Yes, Add Channel

Once this is done the Murfie channel should appear on your Roku devices within 24 hours.  If you can’t wait that long, go to Settings > System Update > Check Now on your Roku device and the Murfie channel should be available as soon as the update completes.

Remember that the Murfie Roku Channel is still experimental so don’t be surprised if you find some bugs lurking in there.  That said, if you do run into any trouble we’d love to hear from you, and we’re particularly interested in what Roku fans think about the channel.  We’ll then incorporate all of the bug reports and feedback into future versions of the Channel, and once we think it’s awesome we’ll release it from the laboratory.

Top Posts of 2013: Murfie Blog

We’re almost there—2013 ends today, and I know that everyone at Murfie is happy to have had an exciting year. Social media is a big part of my role here, and writing for the Murfie Blog is always fun. Our blog not only keeps you up-to-date about new features, but it gives you a good look at what goes on behind the scenes: our staffers, our favorite music, and our holiday memories, for starters.

WordPress, the site that hosts our blog, gave us some statistics that point out our most popular posts of the year. Here are those posts, along with a bit of commentary by yours truly.

1. Creative Cover Caption Contest: Finalists! 
Remember how competitive all the finalists were in the #MurfieVOCO contest?! That was a fun time for all of us. It was great to see the creativity of our members shine through. And, it was awesome to celebrate the fact that Murfie now offers lossless streaming with VOCO! That’s really boss!

2. About Murfie
Well hey, it’s good to know people want to learn more about us! Hehe. Our service is definitely unique as ever, and a lot of what we do is communicating what we do.

3. Staff Picks: Top Albums for Lossless Listening (FLAC & ALAC)
This post totally earns its spot high on the list of popular posts. A lot of audiophiles out there swear by lossless listening: It’s higher quality, and it makes certain recordings sound even more rich. John, our Murfie staffer, is without a doubt an audiophile who can recommend what sounds good in lossless format.

4. Music not on iTunes
You guessed right—this post talks about what music is not available on iTunes, and why it’s not available. At Murfie, you’re buying real, physical CDs—not copies or licensed files. Since you own a CD, you get unlimited downloads and streaming of the music on your CD. So you’ll find stuff on Murfie that’s not on iTunes. Nice, eh?

5. Creative Cover Caption Contest
See #1 on the list (above). We owe it to Shawn Broderick for thinking of this tongue-twisting title for our contest.

6. Henry Mackaman
This year, we lost our friend Henry very suddenly. It really shook our staff and everyone else who Henry touched during his lifetime. It was an absolute honor to have him as a friend and creative collaborator. He will always be remembered and missed, and he is a source of inspiration for the people who were lucky enough to know him.

7. Download FLAC at Murfie
So often, we come across people online who are asking, “Where can I download FLAC music LEGALLY?”  Murfie is happy to provide this high-quality format as an option for downloads (and now streaming). I totally admit: Before I worked and shopped at Murfie, I had no idea that FLAC music sounded so much better than other formats. This is because I was stuck downloading mp3s, which is often the only file type that is provided by other music services.

8. Get Lossless Streaming with Murfie + VOCO!
Okay, if for some reason you haven’t noticed #1 and #5 on this list, let me know and I can go into more detail about this one.

9. The Move, Part 1: “Out with the old…”
A BIG change in 2013 was our office location! In order to have room for our growing inventory, we had to move our office…all the way down the street! We even made a fun video documenting the move. We like our new digs at 7 N. Pinckney Street a lot. There’s tons of good photos in this post!

10. Interview with the Simpkin Project [Podcast]
Cooool! I’m so happy to see this on the top ten posts. The Simpkin Project is a band that was recommended to me by Chris from Giant Panda Guerilla Dub Squad (one of my favoritest bands in the whole entire universe). In a time where modern reggae goes in all directions, The Simpkin Project holds a true rootsy style. And hey guess what…I’m flying out to California to see them play in January. Wheee!

As our main blog contributor, I want to say thanks for reading our posts, and thanks for following us on Facebook and Twitter. I couldn’t do this without the help of other blog contributors including John Kruse and Ally Boutelle. Social Media is a fun window to the goings-on in Murfieland. I can’t wait to share what’s new in 2014! Happy New Year everyone! :)


Murfie in Yahoo’s Upworthiest Tech of 2013!


Murfie is p-l-e-a-s-e-d as p-u-n-c-h to be on Yahoo’s “Upworthiest Tech of 2013” list, among other great names like Sonos!

We seriously want to thank YOU (yes, you!!!) for helping to make this happen. If it wasn’t for each and every one of our members, who love using Murfie, and who gladly spread the word about our service, we wouldn’t be where we are today. You all rock!

If you haven’t already, please keep spreading the good word about Murfie and share the recent Yahoo article.

Here’s to an even better 2014! ;)



Shark Week at Murfie?

Okay, it’s not Shark Week at Murfie. But it is SEARCH WEEK! Our hard-working engineers are giddily fiddling with their buttons, knobs, and switches to make searching for artists and albums on Murfie a more rockin’ experience. We know that sometimes it’s hard to find that specific album you’re lookin’ for, and we want to make that simpler. Y’see, we like it when you buy music. It makes us warm. And happy. And all smiley inside. It also pays our bills!

So if you see any odd behavior in the near future with your search results, please feel free to blame it on us, and accept our apologies. If you have any questions or comments about your search results, we are always happy to hear from you and help out at Thanks for your patience!