At Murfie, we’re so glad to see this project off the ground. Pono is meant to restore the true quality of music as it is meant to be enjoyed—in a high quality, rich format that represents the sound musicians want to convey. Over time, compressing music in digital formats like mp3 with the intent to make it more portable resulted in a decrease in sound quality, which many people don’t even realize.
Such widespread interest in Pono further confirms our belief that there really is a strong demand for quality listening out there. At Murfie, FLAC is the core format that we use to store your music. We’ve provided FLAC downloads of members CDs to them from the very beginning. This year, we are thrilled to provide lossless FLAC streaming via Sonos, as well as FLAC downloads and streaming of members’ vinyl records.
We’re also fans of how Pono is positioned on collecting music. Based on recent reports, their FLAC catalog is expanding. At our headquarters, we quite possibly have the biggest FLAC catalog that can be listened to on Pono. We’ve turned the content on your CDs and vinyl into a high quality modern format, and we’re excited that Murfie members will have another device capable of playing their collections in a way that keeps listening standards high.