Murfie is Moving (Again)!

With over 750,000 CDs in the Murfie warehouse, the time has come for the company to relocate to bigger digs!

It’s been truly enjoyable having Murfie on Madison’s Capitol Square surrounded by fantastic companies and people. However, Murfie has simply outgrown the space! With the amount of physical music being sent in to be digitized and stored, the best solution was to find a warehouse where there’s plenty of room for the growing amount of CDs and vinyl….plus all the Murfie staffers of course!

Murfie is moving to Middleton, Wisconsin, in the old Full Compass building. Full Compass is a Madison-based music company as well. The new neighborhood is looking beautiful as can be, and the staff is relieved to be able to keep all of Murfie operations under one spacious roof.

Starting today, Murfie will begin to move all inventory to the new Middleton warehouse, which will continue for 1-2 weeks. In the meantime, you can still access your music digitally, so no worries there!

Murfie has a new focus of maintaining the largest and most diverse source of lossless music on the web.  So—see you on the other side, in Middleton!

– The Murfie Crew

Murfie, Inc.
8001 Terrace Ave, Suite 201
Middleton, WI 53562

 

Meet Brandon: Murfie’s New Help Desk Manager!

This is Kayla writing this post! This month marks my fourth year at Murfie. First of all—wow, that’s exciting! Secondly—wow, things have really changed!

I began working in Operations, ripping discs and handling downloads. My previous experience in radio made me fit to create and host the Murfie Podcast. From there, I started doing more social media and PR for the company. And naturally, that’s where my role took off. I had been running the Murfie Help Desk too, but now it’s time to hand off that role to a qualified candidate, so that I can zero in on the social side of things.

And that qualified candidate is without a doubt Brandon. I went to the higher-ups with confidence that Brandon cared about the individual needs of members enough to be a great person for the job. However….can he really fill MY shoes? I had to ask him a few questions to put him on the spot. :)

K: Tell everyone a bit about yourself!

B: I am 21 years old and was born in Madison, WI. I’ve lived in Chicago, Boston, and Washington D.C. before moving back here. My hobbies include playing guitar and saxophone, painting, and enjoying video games. My favorite place to travel is the woods of British Columbia—so serene! My favorite music is electronic, classical, classic rock, and indie.

K: What do you like about working at Murfie?

B: For me, the best part about working at Murfie is discovering new music! I’ve come across LOADS of albums, either through co-workers or just browsing members’ shops, that have greatly broadened my horizons musically.

K: Why are you a good fit to run our Help Desk?

B: I’m a good fit to run our help desk because I specialize in Operations, which means I can facilitate the problem-solving process. Plus, I truly care about the needs of our members….I love the site as much as they do!

K: So, do you think you can fill my shoes? 

B: Yes! You have shown me the ropes, and I’m ready to help our members get the very best in customer support!

Brandon is ready to help with all your Murfie needs—contact him through our Help Desk and say hello! :) 

Interview with Rip [Podcast]

Rip‘ is a Madison-based musician, DJ, producer, and filmmaker who seems to thrive when he’s hard at work. As a five-time winner at the Madison Hip Hop Awards, Rip has gained both local and national recognition for the music he makes, including his many followers on YouTube who love his danceable pop tunes. Rip has some exciting movie and music-related projects to share with us, along with insights about hip-hop in Madison, Facebook craziness, and connecting with fans.

Here’s a transcript of our interview, along with the Soundcloud link below for your listening pleasure.

Making of a SelloutWho: Rip; interviewed by Kayla Liederbach
What: Rip talks about his projects, the Madison scene, his Facebook break, and wild cinematography
Where: Murfie HQ, Madison, WI
When: Thursday, August 20th, 2015
How: Recorded by Kayla Liederbach

Note: This interview has been edited for length and clarity. 


K: So right now I have DJ Rip here at the Murfie office, big welcome Rip.

R: I appreciate you having me, I always love doing interviews with you, it’s always a fun time.

K: Yes, and me and Rip, we go way back, just to fill everyone in. Like maybe six years?

R: Has it been that long?

K: Well I worked at Blue Velvet for five years, during college and a little bit after, which is a martini place in downtown Madison. Are you still DJing there?

R: Yeah I am, but you’re making me sound old now! Oh man, seriously time has been flying by since I came to Madison, it’s crazy.

K: You’re from Chicago area originally, right?

R: I grew up in the Chicagoland area, mainly Waukegan the majority of my childhood. I moved to Madison about, maybe if you wanna be technical, I made the official move in 2010, but I was hanging out here a few years before that.

K: How has the past year or so been for you in Madison? It’s finally summer now, maybe you get to go outside a bit more?

R: You know what, especially coming into today, it’s starting to get into fall now. I feel like the summer flew by. Honestly I’ve been so busy, I haven’t had time to enjoy the summer to be honest. It’s kind of sad, but…

K: Those creative types. So you recently produced a song for the Latin singer Rochelle, tell me a bit about that—it seemed like your career has gone full circle, since you used to listen to her.

R: Yeah, I don’t know how many people are familiar with Rochelle, but she was big in the 90s, especially in Chicago where I’m from. She had a song in the 90s called “Prayin’ for an Angel”, and I was a huge fan. She actually has a manger from Waukegan, where I’m from. So kind of just being intertwined from the same inner circle, he reached out to me. He’s been trying to get me to produce things for a while. And I just produced a song for her on her new album, so that was kind of crazy because I grew up being a fan of hers, and then producing something for her was cool.

K: And you’re also a director, and have made really great-looking videos. Tell me a bit about the feature length movie you’re working on.

R: I’m actually working on two movies right now. I just started a new one, and it’s still in the pre-production phase. I’m actually going to go work on it tonight after we’re done here. I teamed up with a local writer and director, because I’m not sure if a lot of people know I produce and direct all my music videos for my music. So I kind of got into this love and passion for filmmaking, and I’m working on a feature length film now with a local writer/director. And we just teamed up. He’s a great writer, great storyteller, and a great director. And he kind of brings something to the table that I lack, or don’t really have a burning desire for, which is the writing aspect of things. And I bring the creative aspect to the table that he lacks, which is the cinematography and the camerawork, and filmmaking process and everything. It’s crazy because he and I are like one in the same almost, you know what I mean? We have the same drive, same determination, same passion, same views, outlooks and beliefs on a lot of things, and it’s just kind of crazy that we’re two similar guys and we just teamed up. We’ve been working on this movie for two months now, and it’s all locally filmed, directed, produced right here in Madison. And we’ve had a lot of hurdles, but we’re still dealing with it, and the driven people we are, we’re not going to let it stop us or slow us down.

K: That’s awesome, so you’re staying busy. And it seems like you’re always churning out fresh video content. What’s the craziest thing you’ve ever done for a video, cinematically?

R: I’d have to say, when we were right on King Street in front of the courthouse, in my “Supernatural” music video. It’s probably my most notable piece of work. There was a 3D modeled rendered car that was coming at me, and I smash it, and it goes flying over my head. So it’s like this visual effect that I think was pretty dope. The best thing I’ve done so far, music video wise.

Continue reading Interview with Rip [Podcast]

Interview with The People Brothers Band [Podcast]

Positivity. Good vibes. Great people. Fun music. These are just a few things that immediately come to mind when I think of The People Brothers Band—a Madison-based “rhythm & soul” group known for their uplifting live shows. We had the pleasure of having two PBB members, Teresa and Greg, in the Murfie office recently. They had a lot of great things to say about the Midwest scene, and People Fest, which is happening this weekend in Hillsboro, Wisconsin!

Here’s a transcript of our interview, along with the Soundcloud link below for your listening pleasure.

People Brothers Band Middle of the In BetweenWho: Teresa Marie and Greg Schmitt; interviewed by Kayla Liederbach
Where: Murfie HQ, Madison, WI
When: Monday, July 20th, 2015
How: Recorded by Kayla Liederbach

Note: This interview has been edited for length and clarity. 


K: I’m here at the Murfie office with Greg and Teresa from The People Brothers Band, so big welcome.

G: Hello!

T: Hello hello, thank you for having us!

K: Yes. I’m glad you guys dig Murfie, and the concept.

G: Absolutely.

T: This is super cool. Blows my mind a little bit. More people need to know about Murfie.

K: Yes, and it’s local…slash national. But yeah, it’s a lot of fun to be part of it. And we were also just mentioning the MAMAs—Madison Area Music Awards—which were a ton of fun. You guys won top Pop/R&B Album of the Year, Middle of the in Between. So what do you guys think about the MAMA award system and everything?

T: I think every year they’re increasingly doing way cooler things, and this year they definitely put on a show. And I really encourage the musicians in Madison to get out and know more about it, because I think that’s what it lacks, is us being more involved in it. But it’s a really cool way to get recognition and to be appreciated.

G: I think it’s a really cool thing because every time, every year you get to see all these cool new bands. We all run in different circles, and it’s finally cool to see all these people come together. It’s fun for me because when I get to go in and vote, all of a sudden you get to listen to these bands that, you see their names in The Isthmus but you don’t always get to go out to the shows, because you’re playing on the weekends. So it’s fun, because it kind of like gives you a good reason to check out all these great bands. And then it’s fun because it kind of gets everybody in one place, you get to see all these different people that you didn’t know about.

K: I would agree with that 100%. And its enough rotation every year to keep it interesting. Some people are repeat winners but it’s good to see it cycle through like that. During your speech Teresa you had a message to musicians, telling them they had the opportunity to spread positivity through doing this. I thought that was great, can you elaborate on that a little bit?

T: Absolutely, that’s really cool that you even…that means a lot! I guess at the end of the day, I think most people are doing music for the love of it, and the way that you feel when you’re playing music, when you’re doing music, when the people are watching you the way they’re receiving it—if you could just spread that feeling throughout the community for other things. And I think that we can, I think that when you feel that kind of passion and that kind of love coming from people, you can’t help but want to do good things with it. That’s what we do at People Fest, I know that.

K: Yes, tell me about People Fest!

T: August 6th, 7th and 8th. And I will say more than once that it’s not just some of the most fun you’re gonna have this summer, it’s some of the best memories you can make in your life. And that’s a true story. There’s so much love flowing through those driftless hills, it doesn’t make any sense.

481065_556687791009906_323876588_nK: Love it. What town is it in?

G: Hillsboro, Wisconsin. It’s over by Wildcat Mountain. It’s an awesome drive out there, it’s on 300 acres of amazing land out there. We’ve got horses running around…

T: Alpacas…

G: We’ve got a couple llamas and a miniature donkey. And it’s all family friendly. We’ve got 53 bands playing.

T: Three stages, camping, family camping.

Continue reading Interview with The People Brothers Band [Podcast]

Interview with Ha Ha Tonka [Podcast]

Ha Ha Tonka is a rock band from Missouri with a sound influenced by life in the Ozarks. We recently had guitarist and vocalist Brian Roberts on the phone for an interview, because we wanted to find out his thoughts on Bloodshot Records, the value of buying music, and getting through a personal run-in with cancer and the American healthcare system.

Here’s a transcript of our interview, along with the Soundcloud link below for your listening pleasure.

438958-largeWho: Brian Roberts; interviewed by Kayla Liederbach
When: Thursday July 16th, 2015
How: via phone

Note: This interview has been edited for length and clarity.

K:  So Brian, how do you like being part of Bloodshot Records and that family over there?

B: Well I’m glad you used the word family. That’s basically what it is. I mean really we’ve been with Bloodshot since we started doing this professionally, since 2007. So yeah, we love all those guys. They’re the smartest people in the industry and just a great label to be a part of. We’ve been really fortunate to grow our band with them as our main supporters.

K: Are there any other bands on their client list that you’re following pretty closely?

B: Yeah, the Banditos are really having a great year. They’ve had such great acts in the past, like you know some of our favorite records, and I think can speak collectively for the band too. Ryan AdamsHeartbreaker came out on Bloodshot, and I wore that album out listening to it so many times. Justin Townes Earle was on the label recently and put out a couple great records. Of course the Old 97’s earlier on. They’ve had so many good acts, I could just talk about them all day. Bobby Bare, Jr. There’s some phenomenal acts on Bloodshot.

K: Cool. Well you’re in good company. You know the music business is an interesting thing, it’s always changing. I was wondering what your thoughts are on some of the recent trends in the music business, including the infinite access to music that people have.

B: Well you know I don’t…obviously it would be great if people still bought records the way they did in the 90’s or anytime prior to that. I don’t hold out any hope that that will come back. So I am thankful that we are a touring band, and the touring side of things hasn’t changed. We generate most of our income from the touring side of what we do. When it comes to the debate over streaming services or digital downloads, or any of the Napster or post-Napster stuff that’s gone on, really that’s just technology. And I don’t know if the music industry was ready for the onslaught like some of the other digital industries were, whether that be gaming or movies or the film industry. I don’t know. I don’t really know how to talk about it in a way that doesn’t make me sound like an asshole. I love that people can go online and check out a band—check out our band—and not have to pay for it right away. But the problem I think comes into the fact that people then never pay for your music. Or rarely do. Or there’s probably a whole generation that doesn’t think that music costs anything. And I think Bloodshot’s tried to educate people, Nan Warshaw has spoke on it several times about how not buying a record from a band like the Banditos or the 97’s 25 years or 20 years ago would have meant they got less money for next time they want to make a record. Less tour support. They get less of everything.

K: Yeah I agree with some of the things you pointed out, especially I believe that maybe the next generation of music consumers doesn’t even expect to pay for music.

B: Right, what does that mean?

Continue reading Interview with Ha Ha Tonka [Podcast]

Interview with DJ Pain 1 [Podcast]

DJ Pain 1DJ Pain 1 is a prominent hip-hop producer, and over the years he’s worked with names you know like Young Jeezy, Public Enemy and Ludacris. He’s also a Madison local and active community member who volunteers for non-profits. We had the great pleasure of having him here at the Murfie office recently.

In this interview, he brings up some important topics—like the pressure that Madison police put on venues that try to book hip-hop shows. Unfortunately, the lack of hip-hop in Madison makes it hard for talented acts to really blossom in town. What you might not know about DJ Pain 1 is that his real name is Pacal Bayley. He’s a true lover of all dedicated musicians, a physical music collector, and a mushroom hunter—although he’ll never tell you where he finds morels.

Now, I don’t want to give away all the best parts. Here’s a transcript of our interview along with the recorded version (below) on our Soundcloud player.

Note: This interview has been edited for length and clarity.

Who: DJ Pain 1; interviewed by Kayla Liederbach
Where: Murfie HQ, Madison, WI
When: Wednesday July 1st, 2015

K: So I am currently in one of the Murfie warehouse rooms surrounded by discs with DJ Pain 1. Welcome to the office, first of all.

DJ: This is kind of surreal.

K: It is. Being surrounded by so much music kind of makes you think about all the albums that have come out over the years.

DJ: Well all I see is boxes, so I’m just smelling cardboard—and there are all these boxes with numbers written on all of them. It’s like musical coffins or something.

K: That’s one way to think about it, for the people who store their CDs here. We do have people who get their CDs digitized and shipped back to them. But I suppose it is a good resting place, and these boxes are actually like water resistant and temperature—

DJ: Oh they are?

K: Yeah we make sure everything stays nice and cozy in there. But you know there are a lot of things to talk about in music, especially someone like you who is involved on all these different levels. So over the years as you’ve gained all your experience, the music industry has changed a lot, especially recently, in terms of the way people listen to music, and the way it’s being released. So in your opinion, is the music industry changing for better or for worse?

DJ: I think it’s always a duality. I think access is a good thing, and access has been improving for decades now. And so what access begets is saturation. And of course it changes the landscape as far as fans are concerned and their expectations of artists. They expect a lot of music, and they expect instant access, and they expect free most of all. And so that’s not necessary a bad thing, because it’s forced artists to really adapt in new and innovative ways, whether it’s just challenging the traditions of a genre or finding new and exciting ways to market and promote themselves. So, it’s good for some and bad for others, I guess that’s a subjective question. And I don’t necessarily know, because I’m benefiting a lot from it—but then on a macro level the music industry is just kind of crumbling before my very eyes. At first that kind of scared me, but now I’m just sitting there looking at my watch waiting for it to happen, because I kind of can’t stand the paradigm. But it also every now and then lets me in through a door, and then I make some money and get some notoriety off it.

DJ Pain 1K: Well I like what you said about finding ways to adapt that are new and interesting. I feel like that’s gonna be the differentiator between people who succeed regardless of how the music industry ends up being. So what are some of the best ways that you’ve learned to connect with your audience and make a living?

DJ: I give a lot of stuff away for free. And maybe the ratio is somewhere around 10:1 or 15:1. 15 being what I give away and 1 being what I sell. It gives me more leverage for the people that are following me and benefiting from the resources I give out. So I don’t know if it works, but it’s worked for me in some capacity, so I’m going to keep doing it.

K: Well especially if your music is good and people like it.

DJ: Yeah with me I really speak more to the producer community, so: free resources for producers, a lot of video advice for just aspiring artists of all kinds, and streaming Q&A shows, panels, the professional development stuff that we do locally here. I’ve done it around the country too a little.

K: So you’ve seen Madison’s music scene, and you’ve also traveled to different places. How does Madison’s music scene compare to other places?

DJ: That goes back to the word access. I’m gonna use Appleton as an example just because it’s so close and it’s so much smaller than Madison. I mean, their population is a lot smaller than Madison’s. You know alone we have 40,000+ just students, just like a transient population, but Appleton has more venues, more music events going on concurrently, more music festivals, and just it seems that there’s more access. And I know that things have changed maybe in the last year or two, but when I go there it appears to me that they have more going on. When you come to Madison there are very few options as far as live music goes, and especially if you’re a fan of what people would consider—quote urban unquote—styles of music. That’s unfortunate. Because I mean the talent here isn’t any less amazing. And I’ve been all over the place and we have great talent here. But I think access and opportunity not only allows for sustainability, but it also promotes talent too, and growth too. I mean people feel boxed in here, so I don’t think we’re all growing as much as we could be.

K: You know, when you say that, I do realize I haven’t seen a lot of hip-hop and rap shows being promoted.

DJ: No they’re all banned, it’s banned. Name a venue and I’m probably banned from it.

K: Really! Majestic? Frequency?

Continue reading Interview with DJ Pain 1 [Podcast]

Interview with Wheelhouse [Podcast]

Q: What do you get when you put four funny dudes in the same room to talk about music? A: Quite the entertaining interview.

Wheelhouse is a four piece Americana/Bluegrass band keeping the red dirt style going hard in Madison. The energy at their live shows is infectious—on Tuesdays at the Come Back In, they’re met with cheery beer-drinking patrons who dance, stomp, and hoot n’ holler a bit too. Now Wheelhouse is releasing a new album called Meanwhile Back At The Ranch, with promises to deliver a sound as ear-catching as their live gigs. Their CD release party is Saturday March 28th at High Noon Saloon with Wisconsin reggae-rockers T.U.G.G.

In this short interview, the Wheelhouse guys talk music, the changing industry for fans and musicians, and of course—whiskey!

Pre-order Meanwhile Back At The Ranch ($10) ► email info@murfie.com!

Meanwhile Back at the Ranch - WheelhouseWho: Kenny Leiser, Frank Busch, Nic Adamany and Mark Noxon; interviewed by Kayla Liederbach
What: How musicians make a living, those first music purchases, and the glorious power of Wheelhouse Whiskey
Where: Murfie HQ, Madison
When: Friday, March 20th, 2015
How: Recorded by Kayla Liederbach
File: mp3 version

What is Murfie?

Murfie’s platform enables customers to stream their physical music CDs and vinyl conveniently from the cloud to browsers, mobile devices and wifi connected home stereo systems, at up to lossless and hi-res quality. Murfie customers can also download their music in FLAC, ALAC, mp3 and aac, and instantly add new and used music to their cloud collection from the Murfie marketplace.



Kayla Liederbach
@djkaylakush

Kayla manages social media and customer support at Murfie. You can hear her on the radio hosting U DUB, the reggae show, Wednesdays on WSUM. She enjoys hosting the Murfie podcast, cooking, traveling, going to concerts, and snuggling with kittycats.