2012 Recap: The entire year encapsulated in one humble blog post

Last year Murfie was a roller coaster. This year we’re an airplane. An airplane during takeoff.

We’ve got our engines roaring, our flaps and slats are deployed and we’re entering the climb phase. We expect a few bumps here and there during ascent (we’re a startup, afterall), but we’re happy to be finally off the ground.

Metaphors aside, Murfie has had a truly jam-packed 12 months. In the year 2012, we graduated from TechStars. We were selected to START, the new, invite-only sister event to the acclaimed f.ounders. (Matt and Preston also researched the differences between Irish and Wisconsin beer.) We closed a new round of funding that added Great Oaks Venture Capital to our list of terrific investors.

We launched our music streaming service. We also launched our partnership with Sonos. Meaning, you can now listen to your entire CD collection on your Sonos Wireless HiFi System at home!

We revamped the site offer and design more than once. (Move fast and fix things is our modus operandi.) We tripled our disc inventory from 100k to 300k. We managed to keep our customer satisfaction rating at a cheerful more or less 95%.

We even got some high-level shout outs from the likes of Yahoo! Shopping, Wisconsin Public Radio, CNET and CBS News.

Forward-looking plans include making the browsing experience for our customers screaming fast, stocking a much larger inventory of new albums, launching mobile apps and additional device partnerships and hitting the 1M mark in our disc bank.

I could keep going, but there’s only so much good news a person can take. ;)

Maybe next year we’ll reach cruising altitude?

Recapping 2011 for Murfie

Looking back, Murfie had a roller-coaster year. (We know, we know…it’s a tired cliché.) Like any first-year startup, we had our ups and downs, but we made it through without falling out of the car. We tried to ride high, with our hands up in the air. We tried to keep pace. We tried to do a few celebratory fist pumps here and there.

In the year 2011, we moved from beta to full release. We recruited staffers by the dozen to operate the, well, operations room. We got a ping-pong table (and then retired it). We garnered shout-outs by The Wall Street Journal, The New York Times, NPR, and Southwest Airlines. We started a podcast. We ordered healthy takeout for almost all working lunches. We solved too many bugs to count. We hit solid marks in customer growth and CDs received.

Moving into 2012, we’ll be doing a whole lot of somethings. We’re looking to fine-tune our mission statement and value proposition. We’re looking to continue building a complementary, cohesive core team. (This one’s important, so let’s take a pause. Business models may shift and ideas may change, but smart people are always valuable.) We’re looking to make all our operational processes more efficient. Above all else we’re looking to reach a larger customer base: we’re excited to connect with folks who want to be part of a media landscape that is ever changing. The question of ownership versus access will continue to take center stage, and we plan to stay at the forefront – making our unique stamp on the digital music revolution.