Evolve Your Listening Experience with Murfie!

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Imagine a time before the invention of the CD burner, back when tapes were still more popular than CDs because they were more durable and our only means of copying and cataloging music.

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I remember fearing the inevitable destruction of my CDs, a consequence made real by overplaying them or neglecting to put them back into their cases afterwards. I certainly didn’t want to pay for the albums again (though that would have been the only option since there was no internet), so I often transferred them from CD to tape.

There were moments when my CDs even fell by the wayside and all I had were tapes of albums I had recorded or mixes of the lot. After all, cassette Walkmans were still more efficient than CD Walkmans back then because CD skip protection was still in its infancy, and I liked to jog while listening to music so the choice was obvious.

When CD burners entered the scene, CD Walkman technology had improved enough that you could pretty much play a CD without skips so long as you didn’t jostle the player too much. People were already ripping CDs to their computers and storing them on hard drives at this time, but it wasn’t until awhile later that actual burning capability became a household item. Consequently, we might have just skipped burning CDs altogether and just moved immediately to file sharing and streaming if it wasn’t for the lack of technology and our learned behavior of collecting physical media.

Binders full of plain discs with hand-scribbled titles gradually replaced the authentic, colorful and provocative ones. The originals were either sold or sat on shelves or in boxes in storage. Eventually, all I had to look forward to was what was on the CD when I played it. I could no longer hear with my eyes. It’s no wonder many of us lost interest in physical media.

music-1163286_1920Today, with the advent of streaming services, ownership of music has declined. We no longer flip through tiny booklets filled with pictures, art, lyrics and production credits while we enjoy our favorite albums. Certainly, we might look at the CDs front cover as a 2″ x 2″ thumbnail through the glare of our cellphone screen, but for the most part the haptic aesthetic of albums is gone.

Additionally, we pay for monthly subscriptions to listen to our favorite tunes, but in the end we’ve sacrificed ownership. If we lose our account or stop paying, our collection disappears. Not to mention, the music we can listen to is limited because subscription services do not have everything. The collections are incomplete.

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Contrary to the latest trend, physical media still exists and will continue to exist in many forms because there is a human need to experience the world with all of our senses. An artist performing a show personalizes it by offering physical media to their fans at a merch booth. A rare box set sells because it was uniquely crafted in remembrance of a great musician. A new generation of audiophiles realizes we got it right the first time with vinyl records and begins rummaging local thrift shops for sonic delights. Not to mention, a vast majority of consumers’ shelves, attics, basements and storage continue to brim with cassettes, CDs and vinyl records.

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Subsequently, a solution that ensures consumers retain the value and ownership rights of the albums they’ve paid for must be brought into being. We need to preserve the option of the aesthetic experience of an album if a listener so chooses and alternatively provide an efficient and safe way in which to catalog and store it. Finally, we need to ensure that when music is streamed, it can be done so at the highest bit rate possible per listening device for the ultimate listening experience.

So what is the solution you might ask? Murfie.

Murfie will take your collection of vinyl, cassettes and CDs, digitize them and make them available for streaming in a variety of popular formats, such as FLAC and mp3, complete with metadata for your preferred devices. When you send us your collection, it is ripped to your personal account for you and you alone. We believe that ownership matters, and so we provide you with exclusive access to your albums as well as give you the option of selling or trading your albums in our marketplace. The marketplace is also useful for filling the holes in your collection. In addition, we provide you the option of storing your albums indefinitely in our secure warehouse to free you of the burden of storing them yourself.

What makes Murfie unique from other streaming services is that if at any time you want to cancel your account or get your music back, you are able to do so. We don’t want you to lose the music you have spent countless hours collecting. We also don’t want you to pay for albums you have already bought over and over. We encourage you to enjoy your physical media the way it was intended, but we understand that advances in technology have led us to more simplistic ways of consuming media. And that is why we are here, to help you evolve and make the decision of what to do with your physical media effortless and pain free.

Send us your collection today, click here for an instant quote. If you have any questions feel free to contact us or check our FAQ.

Ripe for the ripping

Murfie will rip your CDs

A lot of people tell us: “Murfie looks great, but I haven’t gotten around to putting my CD collection on my iPod.”  Well, let’s take a look at your options…

Recently, PCWorld argued the case for ripping CDs without iTunes.  The rationale boiled down to four reasons, which I’ll enumerate in a sec, but do check out the article for complete coverage.
1) You may want to rip to audio file formats that iTunes doesn’t support, like FLAC.
2) You may want to rip your CDs in a byte-accurate or “secure” manner, something iTunes doesn’t support.
3) You may want to use a CD identification database other than Gracenote, which is what iTunes uses.
4) You may want to rip audiobooks.

Now, why should you let Murfie rip your music?  For starters, we use commercial-quality equipment to rip your CDs.  Secondly, the ripping software that we use is able to verify and separate errors, so bad tracks will always be either corrected (re-reads, disc polishing) or reported.  Thirdly, your album metadata is cross-checked among four databases, including the Rovi Music database which is considered the industry’s most in-depth database of descriptive data for music.  Fourthly, although Murfie doesn’t MAKE you give up your CDs and get them ripped at Murfie HQ by our practiced team, I bet you could think of a bunch of pastimes more worthy of your time than ripping your CD collection.

“How difficult is it to pop a CD, or even 100 CDs, into your computer and rip them?”  This was a comment to our article in the Milwaukee Journal Sentinel, and it’s a completely reasonable question.  But if you haven’t gotten around to doing it yourself yet, do you really think it’s something you’ll get to anytime soon?  If, in your heart of hearts, you’re thinking “probably not, I’d rather enjoy listening to—not ripping—my music,” consider the value of our service.  Murfie charges only $1/disc, which covers all of the benefits highlighted above (count ‘em, there’s four!).   Every disc you send us also becomes part of your account on the Murfie ecosystem (aka our online music exchange/marketplace), so you’ll have the built-in option of selling or trading any discs you no longer want.  Or, if you just want us to professionally rip your entire CD collection for you, you have that option too.

So, to take advantage of our secure ripping service, and/or search for and purchase new music in exchange for idle CDs, you only have to ask yourself one question.  Do you have any CDs ripe for the ripping?